The first thing that matters on a website is its appearance. That’s the first thing a visitor notices when coming across the website, which is why web design is indispensably important.
The idea of trendy design appeared a long time ago, and it evolved simultaneously with technology improvements and consumerism. The final result of this process is what we call ‘mature technology’, and its design has nothing to do with how design looked back in 90s.
To start with, design has to be responsive on multiple high-tech mobile gadgets (iPhones, iPads, screen cell phones, notebooks, etc). Secondly, it has to be intuitive enough to invoke a social network feeling, and creative enough to satisfy all needs, tastes, and efficiency expectations.
Basically, the final result should look nice and perform even better, which makes us think of few essential points no web designer should let out of control:
THE PURPOSE OF THE WEBSITE
Why are you launching that particular website? Is it because you want to boost sales? Or maybe because you want to inform visitors? Does the website require an Email marketing campaign? Or is it just a sign of your online presence?
Whatever it is, you need to know that. It is your best bet to make the most of your design capabilities.
Is it just us, or psychology is severely underrated in the world of web design? Designers seem to surpass it in every occasion, maybe because they find it too difficult to learn the basic principles. What they don’t know, however is that they are missing on some of the critical effects their website can have on visitors.
We are not going to deny that applying psychological principles is sometimes complicated, but that doesn’t make them less necessary.
Let us explain the most important ones:
The difference between good and not-that-good websites is visible even for people that have nothing to do with design, which puts poor design on the throne of mistakes that should be avoided.
When a person encounters a poorly designed website, the first thing that comes to their minds is that the brand should not be trusted, and you can forget the happy-ending story of successful conversions. That’s why we recommend you to invest as much as you can in the quality of your website, to present relevant and time-accurate contents, and to update regularly.
Including familiar patterns
People nowadays are overwhelmed by websites, and for the good or the bad, they have certain expectations when landing on yours. They need to have an immediate idea of where they are, and to recognize options placed in familiar locations.
If you fail to provide those, people will feel strange, as if they were wasting their time with a brand that has nothing to offer (even you feel like this sometimes, don’t you?). Generally speaking, you need to be clear about two things: the reason why your website is there; and the manner of navigation through it.
Social psychology refers to the way in which people interact with each other, and this can be very helpful in web design. Think about real-time relationships: aren’t we all prone to make judgments based on the actions of other people around us, or at least to look for their approval and validation?
People do this, and they will certainly compare your design to other designs they’ve seen. However, don’t think of this as a burden of being the better one-all people are expecting form you is to reach a certain standard, namely to respect a consistent website architecture as other brands in your branch.
Color psychology is probably the most complex psychology consideration in design, and it may really make or break your design.
We are not going to go as deep as to explain the influence of every color, but we sincerely recommend you to study this impact on visitors’ perception of your website. Choose colors that support your theme, and that correspond to your brand or the message you’re trying to convey.
Keeping it simple
Making the appearances, interface, or access to basic information complicated will not make your website look unique, and it certainly won’t attract more visitors. Creating a great website is possible even without Dreamweaver, as long as you know how to position features.
Another thing is that the real quality of your website is estimated on the basis of your content, meaning that if content is good, there will be no such lack of special effects that can decrease its value.
Look at some outstanding websites, and you will understand the importance of simplicity (even Google!)-the design is almost plain, with nothing but a recognizable logo to greet visitors each time they ‘land’ on the website. There are no sounds, animations, or special effects, but millions of people are still using it every day. That should make things pretty clear.
Read the full article at http://visualhierarchy.co/blog/things-worth-considering-when-designing-a-website/