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Future in Nielsen: Creative Key Visual Design, Graphic & Web Design

Case description

Employer branding agency, FutureToday, approached us with the task to develop a Key Visual and a package of promotional materials for Nielsen Case Competition and “Future in Nielsen” internship program. The targeted audience were students in the age of 21-27 who lived mainly in huge cities in Russia.

Solution

To promote the Nielsen Case Competition, we developed a Key Visual, which consisted of images of three young people and a stylish graphics. The use of black and white photographs over contrasting colors allowed allocating of all the promotional materials among the others. Also, competent placement of Flash banners and contextual advertising enabled the client to receive even more applications than they expected.

To promote traineeship in Nielsen, we went further and developed a complete concept, which was based on the insights of the targeted audience – the desire to become a professional analyst. We created a portrait of a girl made of numbers in the style of lettering and supplemented it with the slogan “Fed up ticking on fingers?”. The received concept we distributed in posters, flyers, gift notebooks for students and flash banners.


Client

Nielsen

Agency

FutureToday

Language

English, Russian

Date

27 Feb 2015

Category

Creative Branding, Graphic Design, Web Design

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